Job Title: SEO Specialist
Reports to: Team Lead, Digital Marketing
Department: Digital Solutions
Job Summary:
The SEO Specialist will play a critical role in improving Agglet’s and its clients’ online visibility through strategic search engine optimization efforts. This salaried position involves developing, implementing, and monitoring SEO strategies to drive organic traffic, improve website rankings, and enhance overall digital presence.
Key Responsibilities:
SEO Strategy Development:
- Conduct in-depth keyword research and competitive analysis to identify optimization opportunities.
- Develop and execute comprehensive on-page and off-page SEO strategies tailored to client needs.
Content Optimization:
- Optimize website content, meta tags, headings, and URLs for target keywords.
- Collaborate with content creators to produce SEO-friendly content that aligns with client goals.
Technical SEO:
- Perform regular audits to identify and resolve technical SEO issues, such as broken links, crawl errors, and site speed optimization.
- Ensure websites are mobile-friendly and adhere to search engine guidelines.
Link Building:
- Develop and implement effective link-building strategies to improve domain authority and website ranking.
- Monitor backlink profiles to ensure quality and relevance.
Analytics and Reporting:
- Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and other SEO software.
- Provide monthly performance reports and actionable insights to clients and internal teams.
Industry Trends and Updates:
- Stay up-to-date with the latest SEO trends, algorithms, and best practices.
- Adjust strategies proactively to align with changes in search engine algorithms.
Qualifications:
Education:
- Bachelor’s degree in Marketing, Computer Science, or a related field.
Experience:
- 2+ years of hands-on experience in SEO, preferably in an agency setting.
- Proven track record of improving organic traffic and search rankings.
Technical Skills:
- Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog.
- Strong knowledge of HTML, CSS, and basic JavaScript as they pertain to SEO.
- Familiarity with CMS platforms like WordPress.
Soft Skills:
- Excellent analytical and problem-solving skills.
- Strong communication skills for presenting strategies and reports to clients and teams.
Work Environment and Schedule:
- Hybrid work model with remote flexibility.
- Monday to Friday, 8:30 AM to 5:00 PM, with occasional adjustments based on project deadlines.
Compensation and Benefits:
- Competitive salary based on experience.
- Performance-based bonuses and incentives.
- Professional development opportunities, including access to SEO tools and training resources.
- Health and wellness benefits.
Why Join Agglet?
- Innovative Projects: Work with diverse clients across various industries.
- Collaborative Environment: Be part of a supportive and creative team.
- Growth Opportunities: Advance your skills and career with Agglet’s commitment to professional development.